Way to Go, Canada!

The Big Spend is over, and it was a tremendous success!  We’ll be reporting the results shortly, but in the meantime keep supporting local small business!  The Big Spend doesn’t have to be a one-day event.  Supporting local small business can be something we practice each week to help the nation’s post COVID-19 rebuilding process.  

Still want to report a Big Spend? Click below!

Big Spend Friends

the big idea

Local small businesses make our communities run. They support community events and sponsor sports teams. They also provide nearly 70% of all private sector jobs in Canada.

They have been hit hard by the COVID-19 pandemic, and we want to support their recovery in the same way they have supported our communities time and again.

So, we are organizing a one-day event called the Big Spend. On July 25, be part of helping to revive the Canadian economy by making an intentional purchase at a local small business of your choice.

the goal:

1 million canadians join the big spend on july 25

Action plan

3 steps to be part of the big spend

1. Buy local

On July 25, make an intentional purchase at a local small business of your choice.

2. report your spend

Add your name to our Big Spend list, so we can map spending across Canada and track the economic impact we're making together.

3. Share the news

Share a story or photo about where you made your Big Spend on Facebook or Instagram! Use hashtag #TheBigSpend or @TheBigSpend

Big Spend List

Be part of injecting $100 million in the Canadian economy.  Report your Big Spend in the form below!

Your email isn’t needed, so don’t worry about spam!

the big spend tracker
Goal Progress
38%
spend Friends
291
Small Businesses
37
Faith Organizations
140
Chambers of Commerce
25
Municipalities

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2 months ago

The Big Spend

Well friends. We did something amazing together. An estimated $18 Million was injected into our local economies across the nation. That’s an estimate of 1.5 million Canadians spending $12 purposeful dollars apiece. Join us live to chat about and celebrate this amazing total! See MoreSee Less

Comment on Facebook 1361617574035228

👏

Hey Canada, come continue to spend in Niagara. Small business here continues to need your help. You don't have to go to the big tourist places to support your fellow Canadians. Lots of fun small experiences.

Dairee Delite is watching and Ioving the love ❤🍦 Small acts make a big impact. Thank YOU!

Thank you – we were happy to participate!

Thanks for the shout out cousin 🙂

View more comments

2 months ago

The Big Spend
Well friends.  We did something amazing together. 

Youll remember that “The Big Spend” was held on July 25th, asking Canadians to spend “on purpose” at small businesses.  Drum roll.... 

An estimated $18 Million was injected into our local economies across the nation.  Thats an estimate of 1.5 million Canadians spending $12 purposeful dollars apiece. 

Amazing.  Heres the story:

Victoria BC’s Tim Schindel awoke on the morning of April 16th, literally with a dream, about “The Big Spend”. It would be a one-day event across Canada where people in every market in our nation spent locally on purpose. But in his wildest dreams, he couldn’t have dreamed about how successful the idea would become. 

As numbers continued to roll in, organizers were thrilled.  But with a grassroots event such as this, they knew they would only see a fraction of the actual spending reported.  

Those who officially signed up for the inaugural event included 56 Churches, 600 Small Businesses, 145 Business Organizations (Chambers of Commerce / BIAs, etc) and 58 Local Governments, with many more, after seeing the success of The Big Spend, preparing to jump in for next year.  Next year’s event is expanding to a whole weekend on July 23-25, 2021.

“It came at just the right time for many cities.  Most businesses are open again, and now is such a crucial time to inject money back into our local retailers.  Watching people, groups and chambers of commerce from east to west rally around this idea was very moving for me personally. I’m an encourager and it was always supposed to help bring hope back to business owners.  And it seems like it worked! We estimated conservatively that 10% of participation would actually be recorded on thebigspend.com.  Using that formula, we project that 1.5 million shoppers spent $18 Million across Canada. Economic research says that local small businesses recirculate around 5 times more back into local economies than multinationals. Doing math on that means an amazing day for Canadian cities.” Tim Schindel ~ Leading Influence

“We heard stories of businesses and organizations giving their employees money to invest in OTHER small businesses.  There were downtowns celebrating with special #spendfriend photo booths.  Some folks made a day out of it and shared on Facebook a complete day of local spending with their kids all over town.  One dad told us of how he used it as a reason to teach his kids about how local economies work. How great is that?” Deb McClelland ~ Past President of Chamber of Commerce Executives of Canada

Media Contact:  Tim Schindel info@thebigspend.com

Well friends. We did something amazing together.

You’ll remember that “The Big Spend” was held on July 25th, asking Canadians to spend “on purpose” at small businesses. Drum roll….

An estimated $18 Million was injected into our local economies across the nation. That’s an estimate of 1.5 million Canadians spending $12 purposeful dollars apiece.

Amazing. Here’s the story:

Victoria BC’s Tim Schindel awoke on the morning of April 16th, literally with a dream, about “The Big Spend”. It would be a one-day event across Canada where people in every market in our nation spent locally on purpose. But in his wildest dreams, he couldn’t have dreamed about how successful the idea would become.

As numbers continued to roll in, organizers were thrilled. But with a grassroots event such as this, they knew they would only see a fraction of the actual spending reported.

Those who officially signed up for the inaugural event included 56 Churches, 600 Small Businesses, 145 Business Organizations (Chambers of Commerce / BIAs, etc) and 58 Local Governments, with many more, after seeing the success of The Big Spend, preparing to jump in for next year. Next year’s event is expanding to a whole weekend on July 23-25, 2021.

“It came at just the right time for many cities. Most businesses are open again, and now is such a crucial time to inject money back into our local retailers. Watching people, groups and chambers of commerce from east to west rally around this idea was very moving for me personally. I’m an encourager and it was always supposed to help bring hope back to business owners. And it seems like it worked! We estimated conservatively that 10% of participation would actually be recorded on thebigspend.com. Using that formula, we project that 1.5 million shoppers spent $18 Million across Canada. Economic research says that local small businesses recirculate around 5 times more back into local economies than multinationals. Doing math on that means an amazing day for Canadian cities.” Tim Schindel ~ Leading Influence

“We heard stories of businesses and organizations giving their employees money to invest in OTHER small businesses. There were downtowns celebrating with special #spendfriend photo booths. Some folks made a day out of it and shared on Facebook a complete day of local spending with their kids all over town. One dad told us of how he used it as a reason to teach his kids about how local economies work. How great is that?” Deb McClelland ~ Past President of Chamber of Commerce Executives of Canada

Media Contact: Tim Schindel [email protected]
See MoreSee Less

Comment on Facebook Well friends. We …

This is so amazing! Well done everyone!

Fabulous!

Nicely done

Very cool!!

3 months ago

The Big Spend
We have two simple words for you on behalf of local business across Canada...

Thank you.

Participation in #TheBigSpend on Saturday was incredible. People are still reporting their spends on thebigspend.com. Our social media blew up. We’re still hearing stories of neighbours meeting neighbours. 

But, most of all, local businesses and the neighbourhoods, communities, and families connected to them are celebrating a win that wouldn’t have happened without Canadians in every province and territory deciding to spend on purpose.

So, again, thank you.

We’re already giving considerable thought to what’s next, but our team is going to take a few days to catch our breath, debrief, and discuss this movement that feels like it’s only getting started. We’ll check back in with you later in the week.

#TheBigSpend #smallbusinesseveryday #supportlocal #shoplocal #supportsmallbusiness

We have two simple words for you on behalf of local business across Canada…

Thank you.

Participation in #TheBigSpend on Saturday was incredible. People are still reporting their spends on thebigspend.com. Our social media blew up. We’re still hearing stories of neighbours meeting neighbours.

But, most of all, local businesses and the neighbourhoods, communities, and families connected to them are celebrating a win that wouldn’t have happened without Canadians in every province and territory deciding to spend on purpose.

So, again, thank you.

We’re already giving considerable thought to what’s next, but our team is going to take a few days to catch our breath, debrief, and discuss this movement that feels like it’s only getting started. We’ll check back in with you later in the week.

#TheBigSpend #smallbusinesseveryday #supportlocal #shoplocal #supportsmallbusiness
See MoreSee Less

Comment on Facebook We have two simple …

Thank you for doing this amazing

Spend Friend Photos

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Well friends.  We did something amazing together. 

You'll remember that “The Big Spend” was held on July 25th, asking Canadians to spend “on purpose” at small businesses.  Drum roll.... 

An estimated $18 Million was injected into our local economies across the nation.  That's an estimate of 1.5 million Canadians spending $12 purposeful dollars apiece. 

Amazing.  Here's the story:

Victoria BC’s Tim Schindel awoke on the morning of April 16th, literally with a dream, about “The Big Spend”. It would be a one-day event across Canada where people in every market in our nation spent locally on purpose. But in his wildest dreams, he couldn’t have dreamed about how successful the idea would become. 

As numbers continued to roll in, organizers were thrilled.  But with a grassroots event such as this, they knew they would only see a fraction of the actual spending reported.  

Those who officially signed up for the inaugural event included 56 Churches, 600 Small Businesses, 145 Business Organizations (Chambers of Commerce / BIAs, etc) and 58 Local Governments, with many more, after seeing the success of The Big Spend, preparing to jump in for next year.  Next year’s event is expanding to a whole weekend on July 23-25, 2021.

“It came at just the right time for many cities.  Most businesses are open again, and now is such a crucial time to inject money back into our local retailers.  Watching people, groups and chambers of commerce from east to west rally around this idea was very moving for me personally. I’m an encourager and it was always supposed to help bring hope back to business owners.  And it seems like it worked! We estimated conservatively that 10% of participation would actually be recorded on thebigspend.com.  Using that formula, we project that 1.5 million shoppers spent $18 Million across Canada. Economic research says that local small businesses recirculate around 5 times more back into local economies than multinationals. Doing math on that means an amazing day for Canadian cities.” Tim Schindel ~ Leading Influence

“We heard stories of businesses and organizations giving their employees money to invest in OTHER small businesses.  There were downtowns celebrating with special #spendfriend photo booths.  Some folks made a day out of it and shared on Facebook a complete day of local spending with their kids all over town.  One dad told us of how he used it as a reason to teach his kids about how local economies work. How great is that?” Deb McClelland ~ Past President of Chamber of Commerce Executives of Canada

Media Contact:  Tim Schindel info@thebigspend.com
We have two simple words for you on behalf of local business across Canada...

Thank you.

Participation in #TheBigSpend on Saturday was incredible. People are still reporting their spends on thebigspend.com. Our social media blew up. We’re still hearing stories of neighbours meeting neighbours. 

But, most of all, local businesses and the neighbourhoods, communities, and families connected to them are celebrating a win that wouldn’t have happened without Canadians in every province and territory deciding to spend on purpose.

So, again, thank you.

We’re already giving considerable thought to what’s next, but our team is going to take a few days to catch our breath, debrief, and discuss this movement that feels like it’s only getting started. We’ll check back in with you later in the week.

#TheBigSpend #smallbusinesseveryday #supportlocal #shoplocal #supportsmallbusiness
Whoa! Check out the nationwide support for #localbusiness on this #SmallBusinessSaturday! 🇨🇦

⚡ #TheBigSpend is TRENDING AT # 7 across Canada! ⚡

Keep up the #loveforlocal, Canada! 

#ShopLocal #SupportLocal #BuyLocal #SmallBusinessEveryDay
As you visit your favourite local businesses today for The Big Spend, here's a graphic for you to screenshot/download and include with your posts about your spend.

(Think of it as a 'digital badge' that you can wear for being a part of reviving Canada's economy. 😃 Get creative!)

We also invite you to use our Facebook frames as you snap your selfie with your purchase and/or the local business owner:

- Black text: https://www.facebook.com/fbcameraeffects/tryit/572972426747382/

- White text: https://www.facebook.com/fbcameraeffects/tryit/618503415442176/

Don't forget to tag @TheBigSpend and use the hashtag #TheBigSpend in your selfies today!

buy local & the multiplier effect

making a real difference.

The Big Spend is meant to be more than a symbolic gesture of hope.  It is a practical step we can take as part of a larger action plan for economic recovery in Canada. 

When we add the benefits of buying local to the positive impact of what economists call the “multiplier effect” we help create a snowball of growth for our communities, and our country as a whole.

buy local & the multiplier effect

making a real difference.

The Big Spend is meant to be more than a symbolic gesture of hope.  It is a practical step we can take as part of a larger action plan for economic recovery in Canada. 

When we add the economic benefits of buying local to the positive impact of what economists call the “multiplier effect” we can help create a snowball of growth for our communities, and our country as a whole.

buy local & the multiplier effect

making a real difference.

The Big Spend is meant to be more than a symbolic gesture of hope.  It is a practical step we can take as part of a larger action plan for economic recovery in Canada. 

When we add the economic benefits of buying local to the positive impact of what economists call the “multiplier effect” we can help create a snowball of growth for our communities, and our country as a whole.

why buy local

To put it simply, when you buy local more money stays in the community.

Research in Canada and the U.S. has shown that money spent with local business generates almost 5x more revenue than chain competitors.  For example, a study conducted in British Columbia found that, for every $100 spent with a BC local business, $63 was re-circulated back into the BC economy (vs $14 for multinational corporations). That means they re-circulate 4.6 times more revenue in the local economy.1

That doesn’t mean you should never shop at a chain or big box store.  In our age of globalized trade and interconnected supply chains, it’s not practical or possible to only shop local (even the term “local” can be confusing!)2  But, as Canadian politicians are urging in the wake of COVID-19, 3 making a point of supporting the small businesses in your community ensures money keeps circulating in your community, which promotes job growth, economic resiliency, and a stronger sense of belonging.

benefits of buying local4:

Job Creation

More Consumer Choice

Reduced Environmental Impact

Promotes Entrepreneurship

Keeps Money in the Community

Community Investment: Charitable Contributions

Sources:

1 The Economic Impact of Local Businesses: A Study on the Local Recirculation of Revenue by B.C. Retailers and Restaurants. LocoBC. Dec 2019. https://www.locobc.ca/cpages/resources

2 Irshad, Humaira.  Local Food: A Rural Opportunity. Government of Alberta.  July 2010. https://www1.agric.gov.ab.ca/$Department/deptdocs.nsf/all/csi13484/$FILE/Local-Food-A-Rural-Opp.pdf

3 Lapierre, Matthew. COVID-19’s economic impact: Premier urges Quebecers to buy local, announces $2.5 billion for businesses. CTV News. March 2020.  https://montreal.ctvnews.ca/covid-19-s-economic-impact-premier-urges-quebecers-to-buy-local-announces-2-5-billion-for-businesses-1.4860243?cache=%3Fot%3DAjaxLayout%3FautoPlay%3Dtrue

4 Robinson, Nandi and LaMore, Rex L. Why Buy Local? An Assessment of the Economic Advantages of Shopping at Locally Owned Businesses. 2013. Michigan State University Center for Community and Economic Development. https://ced.msu.edu/upload/reports/why%20buy%20local.pdf

The Multiplier effect

As one economist has said, money is like blood. It needs to keep moving around to keep the economy going.1

Research out of the University of Toronto has suggested that, if every household in Ontario spent $10 a week on local food, we would have an additional $2.4 billion in our local economy at the end of the year and create 10,000 new jobs.2  How?  Because of the snowball (multiplier) effect of money being recirculated in the local economy.  As an example of the multiplier effect working in a buy local effort, this U.S. study shows that “on average, 48 percent of each purchase at local independent businesses was recirculated locally, compared to less than 14 percent of purchases at chain stores.” 3

Certainly, there are a lot of other economic factors to consider.  Buying local and local recirculation of dollars will not suddenly solve our economic challenges.  But, in the multiplier effect, we see at least one economic principle that we can all leverage as our nation works on post COVID-19 recovery.

Sources:

1 Schwartz, Judith D.  Buying Local: How It Boosts the Economy.  Time Magazine. June 2009. http://content.time.com/time/business/article/0,8599,1903632,00.html

2 The Multiplier Effect of Buying Local Food.  Sustain Ontario. July 2012. The Ontario Table. 2012. https://sustainontario.com/2012/07/04/multiplier-effect/#_ednref6

3 The Multiplier Effect of Local Independent Businesses. American Independent Business Alliance. 2015. https://www.amiba.net/resources/multiplier-effect/